Para todas las mujeres

Cuando nos preguntan ¿cuál es el target de Bluyins?, ¿a quién va dirigida la marca? Siempre respondemos que Bluyins es para todas las mujeres, independientemente de su cultura y de su talla.


“No hay una definición estándar de la belleza o una talla perfecta”, Ashley Graham.


No nos gustan las etiquetas, ni tampoco creemos en la definición del cuerpo perfecto o los estereotipos, es por eso que “choose happines not a size” es nuestro lema.

Bluyins defiende el sentirse bien con una misma, el amarnos en todas nuestras versiones y facetas, con todas nuestras imperfecciones. Es por esto que hacemos jeans que favorezcan a todas las siluetas e incluimos modelos que van desde la 32 a la 46, porque todos los cuerpos son igual de bonitos y una talla no te define. Además, tenemos la opción de adaptar el largo de los jeans a la altura de cada mujer: puedes elegir entre petite (si mides menos de 1,64cm), medium (entre 1,65cm-1,74cm) y large (si mides más de 1,75cm).


“Eres imperfecta, permanente e inevitablemente defectuosa. Y eres hermosa”, Amy Bloom.


Queremos que tus #Bluyins sean tus nuevos vaqueros favoritos, que sean cómodos, que se adapten a tu cuerpo a la perfección y te gusten tanto que quieras llevarlos todos los días, que te hagan sentirte especial y segura de ti misma.


“La belleza, para mí, es estar cómoda contigo misma. Eso, o un labial rojo”, Gwyneth Paltrow



What? Bluyins

For Who? For all the women

How? Being comfortable and adapting to all bodies and sizes

What for? To love yourself





#Bluyins #bodypositive #madeinspain #sustainablefashion #jeans

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